How To: Write Great Content For Your Website

So, you’ve found your niche. Surely, it is profitable, and you are passionate about it to learn and discover about that niche-world for the next few months and longer.

Also, you’ve gone through your SEO checklist, and now you are ready to product content.

Just like any endeavor, you get what you put into it. A lot of content is in written-form, so learn how to write well. A book I recommend to anyone in a writing-related industry is Elments of Style.

Again, when it comes to content,

Quality is key

The other key is, well, keywords. Therefore, there is a fine balance between strategy and art when producing content.

We must be stylist and skillful in our communication, but also have a direction for the overall intention of generating traffic volume.

The former is important to appease the reader, while the latter is important simply because we actually need to attract said readers. Oh, also for monetization $$$.

We do, after all, want to eventually be doing this as a full-time job. As we see a lot of people accomplish over at WA.

On my journey in learning how to produce high quality content, I’ve learned a few very important things:

  • Like I said earlier, quality is everything. Do research, and make improvements constantly to old post
  • Content length does two things
  1. attract readers that are looking for a lot of information (the ideal reader)
  2. Let’s Google or any other search engine know that you make boss content and therefore rank you higher
  • You don’t have to write everything that is on your page (doesn’t mean you don’t need to be responsible for what’s on your website)

Do your research

Simply said, there is a near infinite amount of learning resources on the internet. There is no excuse for false information or ignorant opinions in a post.

There is a right to an opinion, that’s for sure, or else a blog would be pointless, and we could just be reading text books, but the conclusion to the opinion must not come from lack of education on the subject.

But hey, maybe that’s just my opinion.

Length of post

This is actually something I’ve been struggling with. I’ve been on a grind for the last month, with the goal producing at least one article every day. I’m trying to be consistent with my business.

Well, I’ve been successful with that, but the length of my articles, I recently learned, are not really up to the standard of high-level blogs that are out there.

I recently read an article by Neil Patel about backlinking and SEO, in which there was section about content length vs. traffic volume.

It was clearly evident, graphs and everything, that the articles that had more than 1200 words or more generated a significantly greater amount of traffic and ranked higher on Google.

Now that we have the disclaimers about content out of the way, I’m going to outline three ways to get content produced for your website.

1. Grind

Yes, good ol’ fashioned hard work. Write your own content, and make it a piece of art (art might be too strong of word).

I know some people that spend two to three days to produce one article, and that’s because they spend the proper amount of time researching and editing.

What I’m getting in the habit of doing is to read at least three related articles about the subject I’m writing on. And for good measure, watch some videos about the subject if that’s available.

Then, I brain storm with a pen and paper for a little bit. For some reason the tactile nature of using a pen and paper really spark up the creative circuits. Physically writing is sort of therapeutic. That’s my theory, at least.

Now for the keyword integration for your article. This will be another brainstorming session accompanied by your favorite keyword resarch tool. This is my favorite keyword research tool at the moment.

It is important to include your keyword in the title (h1) and your first paragraph. Also, use SEO plugins if you’re using WordPress. WordPress is integrated into the site building system at Wealthy Affiliate, where you can create your first few websites for free.

2. Hire

Upon adventuring into the world of online marketing, I discovered an amazing amount of freelancing resources available nowadays.

This is a remarkable innovation for online business’. If you are looking for freelancers or you are a freelancer, it is now easier than ever for you to achieve your goals.

For the purpose of this article we are interested in the former.

There are many many talented content writers. Some of them are from less developed countries and you can really produce high value content for a relatively low price.

Personally, I’ve used to hire freelancers, but this was only to produce e-books that I’ve published (another great source of passive income, by the way).

A lot of the same writers that I’ve employed also have experience writing SEO driven content for blogs. It is as easy as making an account, creating a job, and then screening your candidates.

It’s possible to have 5 keyword rich articles produced for less than the price of a new video game. That may seem like a weird trade off for some people, but we’re bloggers, and we’re weird!

The easiest way to find the right freelance writer for your website is to screen them for expertise in the specific niche that you are targeting.

Then, select research keywords, and guide the writer by outlining how many articles need to have the specific keywords, making sure the content is centered around the subject matter.

Hiring and outsourcing work is the first step towards scaling your business. As your online presence grows, it will actually be impossible to do everything required to maintain it, and virtual assistants and writers will be necessary.

You will potentially build relationships with some writers and they can eventually be the writing team for when your business is scaled to a larger degree.

3. Guests

Ah, the final method: guest posting. This is a bit of an advanced strategy for content production because it requires a bit of work on the front-end.

The work comes in the form of networking by commenting on semi-related niche blogs.

I say semi-related because it may be hard in the beginning to find someone to guest blog on a competitors site. As long as the guest-bloggers niche is related, and doesn’t seem too out of place on your website, guest posts are a very viable method of generating content.

Guest posting accomplishes two things:

  1. You get fresh new content from a different perspective
  2. The reciprocating of guest-blogs means you get backlinks back to your own site leading to better SEO

It is very important to be authentic when networking with other bloggers. I know, emphasizing authenticity is kind of inauthentic, and it’s like asking someone to smile. All I’m saying is that the intention of getting the blog post must not be so apparently on the fore-front of your brain when you comment.

This is easily achieved by just being in the state of connecting with a friend or colleague. Which, you are.

A major benefit of receiving a guest post might be the learning opportunity of reading someone elses style.

We can all benefit from outside perspectives, once in a while.


You just learned that there are many ways to create quality content for your website. The important thing then, is that you do it consistently, because that is how your content will actually be noticed.

The content I’ve been writing personally has been inspired by what I’m learning with the great folks at WA. It is truly refreshing to meet such a large group of people looking to grown as individuals and business owners.

If you’re looking for a mentorship program and easy to use integrated website development, check them out for free.

==>Take your online education seriously.






10 thoughts on “How To: Write Great Content For Your Website”

  1. Hey Wilson, nice article.

    I’m a very slow writer and it takes me a millennium to write just one article! 1200 words is very long for me.

    I’ve actually tried outsourcing to freelancers with disastrous results. I didn’t go with Upwork, I did it with Fiverr where I paid $5 for a few articles. Some were so poorly written I couldn’t use a single word of it. A few were just outright plagiarized word for word from another site! I think old fashioned hard work by writing your own stuff is definitely the best way to go.

    • Thanks, Kent. 

      Yeah, the high word count is a tough one. But like any skill, writing can be improved for speed and quality. I actually recently heard that a lot of high earning niche sites have 3000 to 4000 word articles. 

      Basically, the most comprehensive article will dominate the competition. Things like that really remind me that this stuff isn’t get rich quick lol. 

      Sorry to hear about that bad experience with outsourcing. The great thing about upwork is the amount of reviews the writers have. Most of them use anti-plagairism software too, so maybe give it a try again one day if you’re up to it.

  2. Hey Wilson,

    I struggle to post on a consistent basis. I tend to start my post, and then my research starts taking me so deep into my topic that it takes me days to finish. And I know that’s not good for rankings.

    I think I may have to outsource some blog posts. You say less than the price of a video game. That’s not a bad deal.

    Thanks for sharing this info!

    • Hey,

      Thanks for sharing that. Yes, writers block is a real pain in the ass. The struggle is real. It’s often hard to publish something we feel is incomplete. With a little bit of practice you’ll overcome that for sure, though.

      If you’re willing to invest money, outsourcing is great to get posts out on regular basis. 

      Good luck on your content creation journey, man!


  3. You mentioned including keywords in blog articles. I am no SEO expert! I was wondering, how many is too many? I have noticed in my writing I tend to use keywords a lot and am worried I might get tagged as a keyword suffer, which I’m not doing intentionally, by the way.

    In a 1200 – 1500 word article, how many times should I use a keyword?

    • Hey Steve, 

      Thanks commenting. I would say unless you are consciously keyword stuffing, they are not keyword stuffing. If the keyword is in your title and everything else comes naturally, then you won’t get penalised as the big G has pretty good algorithms. Hope this helps, man. 

  4. I still don’t go with the length aspect of posts – I’ve heard about in on numerous occasions before but I haven’t seen it work, once. After you get your website over the 100 article mark Google takes a lot more interest in it – from that point I can find that I rank 400-500 word articles easily. You could write 3000 word posts, but if Google thinks you are a newbie site, it will rank it accordingly (it’s not fair I know, but it’s the way they roll!).
    What are your thoughts on this?

    • Fair enough. I’m just stating a fact that I found while doing research. If you have had results with a lot of small articles then that’s awesome. 

  5. Hi there

    This article was very useful to me as i am also a blogger. My biggest problem when it comes to content creation is procrastinate and get distracted easily. It’s a real pain in the back side as it kills off alot of my flow.

    Writing 1200 word articles is not a problem for me but it takes me 2 days to complete an article

    do you have any advice on this problem?

    • Hello. Thanks for the comment. I would just stay consistent with your work and you’ll get good results. An article every two days is very good. You’re probably putting in good work even though you drift off every once in a while. Have you ever heard of the pareto principle? 20 percent of our work produce 80 percent of the results. 

      So when you sit down and work 80 percent of that time is spent thinking and brainstorm and 20 is writing. 

      Keep up the good work!



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