So, you’ve found your niche. Surely, it is profitable, and you are passionate about it to learn and discover about that niche-world for the next few months and longer.
Also, you’ve gone through your SEO checklist, and now you are ready to product content.
Just like any endeavor, you get what you put into it. A lot of content is in written-form, so learn how to write well. A book I recommend to anyone in a writing-related industry is Elments of Style.
Again, when it comes to content,
Quality is key
The other key is, well, keywords. Therefore, there is a fine balance between strategy and art when producing content.
We must be stylist and skillful in our communication, but also have a direction for the overall intention of generating traffic volume.
The former is important to appease the reader, while the latter is important simply because we actually need to attract said readers. Oh, also for monetization $$$.
We do, after all, want to eventually be doing this as a full-time job. As we see a lot of people accomplish over at WA.
On my journey in learning how to produce high quality content, I’ve learned a few very important things:
- Like I said earlier, quality is everything. Do research, and make improvements constantly to old post
- Content length does two things
- attract readers that are looking for a lot of information (the ideal reader)
- Let’s Google or any other search engine know that you make boss content and therefore rank you higher
- You don’t have to write everything that is on your page (doesn’t mean you don’t need to be responsible for what’s on your website)
Do your research
Simply said, there is a near infinite amount of learning resources on the internet. There is no excuse for false information or ignorant opinions in a post.
There is a right to an opinion, that’s for sure, or else a blog would be pointless, and we could just be reading text books, but the conclusion to the opinion must not come from lack of education on the subject.
But hey, maybe that’s just my opinion.
Length of post
This is actually something I’ve been struggling with. I’ve been on a grind for the last month, with the goal producing at least one article every day. I’m trying to be consistent with my business.
Well, I’ve been successful with that, but the length of my articles, I recently learned, are not really up to the standard of high-level blogs that are out there.
I recently read an article by Neil Patel about backlinking and SEO, in which there was section about content length vs. traffic volume.
It was clearly evident, graphs and everything, that the articles that had more than 1200 words or more generated a significantly greater amount of traffic and ranked higher on Google.
Now that we have the disclaimers about content out of the way, I’m going to outline three ways to get content produced for your website.
Yes, good ol’ fashioned hard work. Write your own content, and make it a piece of art (art might be too strong of word).
I know some people that spend two to three days to produce one article, and that’s because they spend the proper amount of time researching and editing.
What I’m getting in the habit of doing is to read at least three related articles about the subject I’m writing on. And for good measure, watch some videos about the subject if that’s available.
Then, I brain storm with a pen and paper for a little bit. For some reason the tactile nature of using a pen and paper really spark up the creative circuits. Physically writing is sort of therapeutic. That’s my theory, at least.
Now for the keyword integration for your article. This will be another brainstorming session accompanied by your favorite keyword resarch tool. This is my favorite keyword research tool at the moment.
It is important to include your keyword in the title (h1) and your first paragraph. Also, use SEO plugins if you’re using WordPress. WordPress is integrated into the site building system at Wealthy Affiliate, where you can create your first few websites for free.
Upon adventuring into the world of online marketing, I discovered an amazing amount of freelancing resources available nowadays.
This is a remarkable innovation for online business’. If you are looking for freelancers or you are a freelancer, it is now easier than ever for you to achieve your goals.
For the purpose of this article we are interested in the former.
There are many many talented content writers. Some of them are from less developed countries and you can really produce high value content for a relatively low price.
Personally, I’ve used upwork.com to hire freelancers, but this was only to produce e-books that I’ve published (another great source of passive income, by the way).
A lot of the same writers that I’ve employed also have experience writing SEO driven content for blogs. It is as easy as making an account, creating a job, and then screening your candidates.
It’s possible to have 5 keyword rich articles produced for less than the price of a new video game. That may seem like a weird trade off for some people, but we’re bloggers, and we’re weird!
The easiest way to find the right freelance writer for your website is to screen them for expertise in the specific niche that you are targeting.
Then, select research keywords, and guide the writer by outlining how many articles need to have the specific keywords, making sure the content is centered around the subject matter.
Hiring and outsourcing work is the first step towards scaling your business. As your online presence grows, it will actually be impossible to do everything required to maintain it, and virtual assistants and writers will be necessary.
You will potentially build relationships with some writers and they can eventually be the writing team for when your business is scaled to a larger degree.
Ah, the final method: guest posting. This is a bit of an advanced strategy for content production because it requires a bit of work on the front-end.
The work comes in the form of networking by commenting on semi-related niche blogs.
I say semi-related because it may be hard in the beginning to find someone to guest blog on a competitors site. As long as the guest-bloggers niche is related, and doesn’t seem too out of place on your website, guest posts are a very viable method of generating content.
Guest posting accomplishes two things:
- You get fresh new content from a different perspective
- The reciprocating of guest-blogs means you get backlinks back to your own site leading to better SEO
It is very important to be authentic when networking with other bloggers. I know, emphasizing authenticity is kind of inauthentic, and it’s like asking someone to smile. All I’m saying is that the intention of getting the blog post must not be so apparently on the fore-front of your brain when you comment.
This is easily achieved by just being in the state of connecting with a friend or colleague. Which, you are.
A major benefit of receiving a guest post might be the learning opportunity of reading someone elses style.
We can all benefit from outside perspectives, once in a while.
You just learned that there are many ways to create quality content for your website. The important thing then, is that you do it consistently, because that is how your content will actually be noticed.
The content I’ve been writing personally has been inspired by what I’m learning with the great folks at WA. It is truly refreshing to meet such a large group of people looking to grown as individuals and business owners.
If you’re looking for a mentorship program and easy to use integrated website development, check them out for free.